Gary Marcaletti, Owner, THE SAN FRANCISCO WINE TRADING COMPANY:
"Lori Varsames has been working with us over the last year, project managing the construction of our new website and collaborating on its design, revamping our online marketing program, and content managing. The launch of our new website was an enormous undertaking, and Lori managed to keep everyone on task, despite the delays and unforeseen challenges that always come with new technology. Since she has managed our marketing program, we have seen a big jump in email click-through rates, social-media referrals, wine club subscriptions, and an overall improved customer response. In fact, online sales are better than ever! We would be pleased to recommend Lori to anyone--that is, if we weren't already so protective about keeping her to ourselves."
Kevin Callaghan, President & CEO, MOUNTAIN TRAVEL SOBEK:
"I hired Lori Varsames to write for the 2013 Mountain Travel Sobek catalog and rewrite many of our trip overviews for the internet--two very different kinds of writing, which she was able to do with ease and versatility. In addition to helping refresh the voice of the company, Lori was able to work effectively with our staff to ensure accuracy. Lori drew from her extensive sales experience to highlight all that distinguishes us from our competitors, challenging all of us at MTS to consider our role in the marketplace with renewed enthusiasm. Now, our website is more than just a starting point for our customers, but also a useful tool for our salespeople. And our catalog, a necessary showpiece in the adventure travel world, is infused with new energy."
Peter Marks, Owner, SIX HANDS WINERY:
"It's been a great working with Lori, from our first sit-down meeting through delivery. She has shared our vision, enhanced our plans and communicated very effectively through us and down to our customers. With Lori's help, our social media outlets have tripled the number of followers, and our email marketing campaigns have seen high numbers of click through to our web site and Facebook page. Lori understands how to deliver a message in creative and innovative ways..."
Mimi Gatens, Marketing Manager, TREFETHEN FAMILY VINEYARDS:
"We hired Lori to write the stories for several of our wine club and general winery newsletters. The content was technical and Lori did a great job of capturing what is truly unique and meaningful with the Trefethen story. She is great to work with and was extremely good at meeting our deadlines - without a great deal of lead time! Lori is passionate about food, wine and sustainability and that passion further enhanced the work she did for us. I highly recommend her as a freelance writer and we will hire her again."
Carl Clarke, Managing Director, THE PERMANEX GROUP:
"Lori has been very diligent about taking the time to understand our business. The copy she produced for our website is fresh and easy to read, and she was able to complete the project within our deadline requirements."
Kermit Lynch, KERMIT LYNCH WINE MERCHANT:
"Lori Varsames performed a variety of tasks at KLWM, including sales, website research, and a lot of writing. Now she has decided to pursue her writing career full-time, so I will continue to use her skills on a freelance basis--a good writer can be hard to find. She has a tremendous background in fine French wines and work ethic above and beyond what we normally encounter. She is passionate, opinionated, and she delivers."