Social Media Management

Posted in Marketing Services.

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Vivamus pulvinar, lectus vel pellentesque sollicitudin, lacus elit tristique risus, in pretium risus ipsum a enim. Nulla facilisi. Maecenas ut quam dui. Morbi tincidunt bibendum est, sed vehicula ante consectetur ac. Pellentesque imperdiet vestibulum diam, sollicitudin rutrum dolor rhoncus in. Vestibulum cursus sem commodo metus bibendum eget pulvinar dolor sodales. Nullam magna dui, auctor in dictum a, dictum in erat. 

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Marketing Services

Posted in Marketing Services.

shutterstock 314403284Coming up with your own marketing plan can be a daunting game of trial-and-error, often rushed by the more immediate demands of your business. Many of our clients are interested in an email marketing program, a social media presence, and special events, but don’t have the know-how, time, or resources to figure out which options are best suited for who they are and what they do. Lori Varsames Ink approaches your marketing goals with a personal visit to your workplace to make a holistic assessment of your business, hear from you what is working and what is not, understand your priorities, and consider your budget and long-term goals. Taking the information you've given us in our meeting, we design a strategy specifically geared to your needs. Leave the implementation of your objectives to us, and then watch the communications with your customers improve and your market visibility grow.

Marketing Services

  • Email marketing
  • Social media management
  • Content management
  • Brand management
  • Strategic planning
  • Promotion design
  • Project management
  • Market research
  • Direct-to-consumer marketing
  • Business development
  • Website traffic analysis

Marketing Rates

All services are subject to an initial, one-time set-up fee, as well as a competitive, monthly rate for the duration of our contract. 

  

Content Writing & Copywriting

Posted in Marketing Services.

shutterstock 305560205Communicating about your business is just as important as what you sell. However, with most companies, writing is often the most time consuming item on the daily checklist and the last to get the attention it deserves.  And what a shame. Without making a case to potential customers through engaging writing, the opportunity for an important sales pitch is lost.

Good copy isn’t only about the pitch just as good content isn’t only about the facts. Each need a little of both to capture the attention of the reader.  That’s where we come in. Whether you are already wearing many hats and don’t have time to put into your marketing copy or web content, or you are so closely connected to the product that you’re too modest to toot your own horn, we can help. Crafting the message of passionate companies and telling their stories is what we do best.

Using Search Engine Optimization (SEO), we research the keywords related to your product or service and artfully incorporate them into the text to raise your organic rankings in internet searches and improve the visibility of your business. Working with Lori Varsames Ink, you can also count on us to tailor the voice to you and your story, creatively and authentically. 

Writing Services

  • Web content
  • Blog writing
  • Newsletters
  • Wine club newsletters & inserts
  • Catalog copywriting
  • Email marketing
  • Point-of-sale (POS)
  • Collateral
  • Company mission statements
  • Press kits
  • Advertisements & Announcements
  • Promotional Materials

Writer Rates

Quotes are based on an hourly rate, the scope and approximate timeline of the project. 

Samples

You can see a selection of writing samples in the Writing Portfolio here on the website.  If you're thinking of a particular style or have a specific project in mind, please contact us for more information.

 

Marketing Consulting

Posted in Marketing Services.

Coming up with your own marketing plan can be a daunting game of trial-and-error, often rushed by the more immediate demands of your customers. Many of our clients are interested in an email marketing program, a social media presence, and special events, but don’t have the know-how, time, or resources to figure out which options are best for their business. Lori Varsames Ink approaches your marketing goals in three steps:

1.  PERSONAL VISIT: We begin with a personal visit to your workplace and aim to get a holistic look at the different aspects of your business by hearing from you what is working and what’s not, learning about your priorities, and considering your budget and long-term goals.

2.  INDIVIDUALIZED MARKETING STRATEGY: Taking the information you’ve given us from our meeting, we design a strategy specifically geared to your needs that will help implement your objectives, improve communication with your customers, gain better market visibility, and add greater value to your products or services.

3.  WATCH YOUR BUSINESS GROW: Our 12-month marketing plan is your guideline. Whether you and your staff take it on yourself or hire us to accomplish the to-do list, you’ll have what you need to get the ball rolling.

Consultation Rates

Rates vary according to the scope of the project and the approximate timeline. Consultations are a regular billable service to clients who have already engaged us in writing or design projects.

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Lori Varsames Ink • Encinal Avenue; Alameda, CA 94501 • This email address is being protected from spambots. You need JavaScript enabled to view it. • (510) 872-2827
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