Content Writing & Copywriting

Posted in Marketing Services.

shutterstock 305560205Communicating about your business is just as important as what you sell. However, with most companies, writing is often the most time consuming item on the daily checklist and the last to get the attention it deserves.  And what a shame. Without making a case to potential customers through engaging writing, the opportunity for an important sales pitch is lost.

Good copy isn’t only about the pitch just as good content isn’t only about the facts. Each need a little of both to capture the attention of the reader.  That’s where we come in. Whether you are already wearing many hats and don’t have time to put into your marketing copy or web content, or you are so closely connected to the product that you’re too modest to toot your own horn, we can help. Crafting the message of passionate companies and telling their stories is what we do best.

Using Search Engine Optimization (SEO), we research the keywords related to your product or service and artfully incorporate them into the text to raise your organic rankings in internet searches and improve the visibility of your business. Working with Lori Varsames Ink, you can also count on us to tailor the voice to you and your story, creatively and authentically. 

Writing Services

  • Web content
  • Blog writing
  • Newsletters
  • Wine club newsletters & inserts
  • Catalog writing
  • Email marketing
  • Point-of-sale (POS)
  • White papers
  • Collateral
  • Annual reports
  • Sustainability Reports
  • Press kits
  • Advertisements & Announcements
  • Print ads
  • Promotional Materials

Writer Rates

Quotes are based on an hourly rate, the scope and approximate timeline of the project. 


You can see a selection of writing samples in the Writing Portfolio here on the website.  If you're thinking of a particular style or have a specific project in mind, please contact us for more information.


Lori Varsames Ink • West Spain Street; Sonoma, CA 95476 • This email address is being protected from spambots. You need JavaScript enabled to view it. • (510) 872-2827
Copyright © 2018 Lori Varsames