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Lori Varsames is a professional writer, communications strategist and small-business marketer based in the heart of wine country, Sonoma, CA. With a team of graphic and web designers, Lori Varsames Ink tailors marketing communications to the specific needs of clients in the wine, food, travel and wellness sectors, as well as many other businesses who are passionate about their products and services. Promoting your expertise with creativity and authenticity is what we do best.

The Wine Industry's Morality Play: The Ways of Wine

Posted in Wine.

This film review was originally written for the online magazine, Eat Drink FilmsIt is used here with their permission. The Ways of Wine premiered in San Francisco on October 24th at Eat Drink Film's Food Day/Film Day celebration.

ways-of-wine-posterFor anyone who has ever worked in the wine business—or viewed the self-congratulating documentary, Somm—seeing El Camino del Vino (The Ways of Wine) should be mandatory. This delightful mock-umentary, directed by Argentinian filmmaker Nicolas Carreras, follows the jet-set life of real life Master Sommelier Charlie Arturaola to Mendoza, Argentina. In the film, Arturaola plays a fictionalized version of himself attending Mendoza’s glamorous Masters of Food and Wine event. As he shuffles between teaching master classes to attending highbrow trade tastings and stuffy wine dinners, his exhaustion eventually catches up with him and he loses his sense of taste—a veritable nightmare for any wine professional. What happens next is a cross between Doctor Faustus, A Christmas Carol and Field of Dreams.

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